#Infographic design how to

With a sketch, copy and on-theme graphics, you’re ready to put it all together into a successful infographic. Step 4: Emphasize your message with different font styles This Cardinal Health infographic uses pictograms instead of plain charts and graphs. If your reader can grasp the data without them, opt for simplicity and leave them out.īookmark it: CRM platform creator HubSpot has pulled 14 common charts and graphs with advice on when to use them. Graph lines and axis lines are a lot like adverbs - often unnecessary. If you do use graphs and charts, be prepared to cut the clutter. They never fall out of style because they make information clearer, which ultimately leaves a more lasting impact on the user or reader. Data visualizations like this reflect a classic approach to infographic design. But an image of people overflowing Yankee Stadium stays with you. A stat like six million Americans might be easy to shrug off. Cardinal Health opted for pictograms over pie charts to drive home the scale of America’s drug problem.

Instead, the designer reorganized activities by shape, scale and color to make it easier to spot high-risk scenarios. When the designer gathered results for this COVID-19 survey, they were likely in a list or bar graph. But you shouldn’t be afraid to branch out of these typical design elements. Statistical infographics use graphs and charts to tell highly scientific stories. Even then, topics like clinical research could use a little help from a well-designed infographic. At WriterGirl, we transform health speak into plain language, so it’s easier for readers of all backgrounds to understand. Healthcare is inherently tied to science (aka long, Latin words like “dermatitis” or “hemorrhage”). Like parallel sentence structure, design consistency equals cohesion and clear messaging.īookmark it: The Noun Project offers a collection of stock icons at no cost. If you’re aiming for more casual or playful, experiment with multi-colored shapes or doodles.

What’s the tone of your infographic? If it’s formal or serious, try simple lines or flat one-color glyphs. This step is about finding the right style and sticking with it. There are many photographic and illustrative approaches and as many royalty-free resources. Subscribe to the WriterGirl newsletter! Step 2: Choose graphics that match your toneīeyond the number of icons or images, the next step in the infographic design process is a question of style. This diabetes infographic from Express Scripts uses the side-by-side column approach to compare information.įind more healthcare marketing design tips and ideas. If your audience is mostly Western cultures, just make sure your flow works top-to-bottom and left-to-right - it’s the natural way to guide a reader’s eye in a logical flow through the page. You might arrange them in a zigzag pattern from top to bottom, too. Columns are good for side-by-side comparisons while rows are helpful to highlight individual facts. Position them like H2s in the order you want them to be read.ĭo you want the reader to scan top to bottom or column to column? Let your message and design theme lead you. Treat the most important graphic like an H1.

#Infographic design how to

Think about how many graphics you’ll need and how to arrange them on the page. Sketch out your design (no one has to see it but you). What shapes, icons or photos can cue the reader to your theme? Start with a solid message and a good outline. The infographic design steps are similar. You may already know how to narrow down the research and get to the point with your content. Sound like you? Relax the steps are closer to writing than you think. But the visual side can feel like a stretch. If you’re a content developer, infographic design is a must-have skill.Ĭontent developers tend to crush the word part of the infographic design process. Healthcare infographics can make clinical studies relatable and good advice easier to follow. They attract, delight and reward our curiosity with valuable tidbits. Infographics work because they respect our time. But a well-designed infographic - that’s click-worthy. No wonder why we all scroll right past big copy blocks. Letters take more time for our brains to process. “Brain Rules” author, John Medina, says, “Pictures beat text by a mile,” only he brings the data to prove it.